Designers Andrew Loh and Kenny Lim created the fashion label DEPRESSION after hitting a low point in their lives. Feeling depressed from a combination of personal life events, including the corporate fatigue of working in advertising agencies, the design duo named their fashion label DEPRESSION as a reminder that when you feel unhappy, you have the power to change that.
Today, DEPRESSION is known for their notorious love for deconstruction and a clinical aesthetic that eschews cookie-cutter formulas. In signature monochrome, each collection is conceptualised based on the designers’ intimate conversations with each other and their experiences. Seven years later, the former Art Director and Copywriter team is a lot less depressed, and has created the happy diffusion line ANTIDEPRESSANT, a trendy and younger line of graphic t-shirts and basics that’s inspired by anything from rock stars to geek cultures, as well as a newly minted streetwear brand NOT COOL ENOUGH.
DEPRESSION has appeared in various media including Beijing Fashion TV, Tokyo Fashion Express and Korea Fashion News, and has participated in Singapore Audi Fashion Festival, Seoul Fashion Week and Malaysia Mercedes-Benz Asia Fashion Week. Celebrities such as Adam Lambert and Taboo from Black Eyed Peas wear DEPRESSION shoes, while Asian stars like Zhang Ziyi, Jam Hsiao and Kyary Pamyu Pamyu were also spotted in the label’s pieces. The brand is known for creative collaborations with established brands like Swarovski, Casio and Pioneer, and have been featured by renowned photographer Leslie Kee. Kenny also sits as a committee member in TAFF (Textile and Fashion Federation) and has been invited to be a judge in Audi Star Creation 2014. Today, the designers co-own two shops in Singapore, the DEPRESSION shop at Orchard Cineleisure (since 2011) and a multi-label SECTS SHOP at Orchard Gateway (opening April 2014), and is also stocked internationally in select shops from Hong Kong, Tokyo, USA and Paris among others.
@Sects_Shop #SectsShop #Allmenlovesects
@NceNotCoolEnough #NotCoolEnough #nce
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