|Let Individuals Be Individuals|
The design industry in Singapore is sometimes depressing. Nine years ago, as young designers, Kenny Lim and Andrew Loh often felt stifled and discouraged. As a result, they were convinced that the only way to be happy was to start their own design agency, and DEPRESSION was born. The name serves as a constant reminder that the power to change one’s life lies entirely within oneself. Inspired by Singapore’s sub-cultures, the duo creates with a streak of rebellion and a taste for the macabre.
Today, DEPRESSION is known as the street goth label inspired by punk styles and dark elements, and has inspired the sub-lines including street wear label Not Cool Enough (NCE) and graphic T-shirt label Antidepressant. The designers have shown at various runways including Seoul Fashion Week and Malaysia’s Mercedes Benz Fashion Week, and even celebrities Adam Lambert, Kat Von D and Zhang Ziyi have been spotted in the label’s creations. In April this year, the label revealed their latest tribute collection to Singapore, titled VOL. 1, at Fashion Steps Out, and the looks can be viewed at Paragon Shopping Centre under the exhibition 'Fashion Futurism'. Over the years, DEPRESSION has collaborated with many established brands such as Casio and Durex, and was recently inaugurated in Singapore’s prestigious Design Museum. On top of being stocked in concept stores from Japan to USA and running their online store www.ShopDepression.Com, the designers also manage two multi-label stores in Singapore, called the SECTS SHOP.
About the creators…
The self-taught fashion designers Andrew Loh and Kenny Lim met while working in the advertising industry circa 2002. Kenny is an English Literature graduate and worked as a Copywriter, while Andrew’s background is in Graphic Design and he enjoyed a career as an Art Director. Since starting the DEPRESSION label in 2006, the design duo has kept busy collaborating with other noted names, judging competitions like the Audi Star Creation and even starred in advertising campaigns for Starhub and the Red Cross.
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